March 3, 2017
By Thanussha Priyah
Elif, the daily drama series from Turkish producer Green Yapim has now scored 22 international sales. Broadcasters in Mexico, Paraguay, Hungary, Puerto Rico, Pakistan and Honduras are the latest to snap up the must-have daily.
The most successful show ever on Turkey’s Kanal 7, the series first found international fame in 2015 when it dominated news headlines in Indonesia with record-breaking ratings that made huge stars of the Turkish cast. A local remake was later commissioned. In the Balkans and later Baltic states the series has proven hugely popular, and its latest success has come in Latin America. Since debuting in August 2016 on Caracol in Colombia, the series has enjoyed a 30% share of the viewing public, while Chilean state broadcaster TVN reports an increase in rating from 4% up to 11% during broadcasts of the family drama. In Peru, Latina have already ordered seasons 2 and 3 having also seen impressive ratings during the first season.