Creative Transformations

Television is a colossal industry in China and their content is changing to respond to the challenges presented by digital media, and upcoming businesses in both traditional and new media sectors.


China digital media Qyou Television Industry Tencent

Tencent is using LiveU’s portable transmission technology to stream its innovative new reality series live. The new reality series is called See where you are going. The live online programme follows Olympic champions, movie stars and random guests in six cities around China (Suzhou, Hangzhou, Beijing, Tianjin, Qingdao and Shenzhen) as they perform various tasks. Tencent has deployed 10 LU200s, LiveU’s ultra-small transmission units, for the live production. Separate camera crews live stream the different stars in the different locations and viewers can choose one of six different video rooms to watch the video live on any device. At the end of each programme, Tencent posts an edited version combining all the various clips online. The LiveU units and support are provided by LiveU’s local partner Guanhua Glory (GHG) AV system Ltd, a long-standing supplier to Tencent, with additional support provided by Oneband Systems, an additional LiveU partner.

Strategic Partnership

Great Big Story parachutes viewers through its digital channel Take Me There to extraordinary places, subcultures and events in some of the most breath-taking places on Earth. Since November, Great Big Story has been telling extraordinary, untold and incredible stories about the Chinese province Guizhou to over 10 million multi-platform followers through its mobile apps and website, streaming media devices (Apple TV and Roku) and across social media. Take Me There Guizhou is accompanied by a three-month branded content partnership established by CNN International Commercial (CNNIC) and Guizhou. This is part of an exclusive campaign on CNN TV and digital as Guizhou aims to reach international travellers by unveiling the hidden beauty of China. The QYOU has announced a milestone partnership with China Entertainment Group to distribute curated content to China’s leading online video platforms, including YouKu, Tencent, LeTV and Weibo. The deal marks The QYOU’s launch into the Chinese market. With curation performed by experienced Chinese video producers, plus translation into Mandarin and distribution via online video platforms, China Entertainment Group is the perfect partner to localize The QYOU. This move provides Chinese audiences with new and undiscovered global content and brings new online video trends to the region. It is aimed at a young and engaged millennial audience who increasingly access online content from their smart devices.



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