Content Extravaganza

On a macro level, the Hong Kong TV industry is undergoing a significant transformation. The separation from traditional to digital is widening, with competition becoming more intense than before. But at a micro level, interest in Western formats has subsided over the years, resulting in an increase in the popularity of Korean content and HK originals.

Hong Kong’s ViuTV takes center stage as Television Asia Plus visits the free TV service that was launched in March 2016. The channel offers its viewers a comprehensive wide variety of genres ranging from factual entertainment to sports, dramas and variety shows. K. Dass speaks to ViuTV’s General Manager Lo Ting-fai on its recent developments in the market.

As every broadcaster strives to provide that niche content to its different audience segments, ViuTV introduces factual entertainments programmes that expose the most realistic aspects of human nature through true stories and real reactions. The channel produces variety and lifestyle shows, dramas, music, sports, news, finance and many other diversified programmes, bringing more entertainment options to audience. This concept resonates well with Hong Kong audience, deemed to provide life with choices.

As every broadcaster strives to provide that niche content to its different audience segments, ViuTV introduces factual entertainments programmes that expose the most realistic aspects of human nature through true stories and real reactions. The channel produces variety and lifestyle shows, dramas, music, sports, news, finance and many other diversified programmes, bringing more entertainment options to audience. This concept resonates well with Hong Kong audience, deemed to provide life with choices.



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