March 1, 2017
By Thanussha Priyah
ABS-CBN announced its latest acquisition of Asia’s biggest hit series namely Love in the Moonlight, Legend of the Blue Sea, Hwarang, Weightlifting Fairy, Goblin, W, and Doctors. Evelyn Raymundo, head of ABS-CBN integrated acquisitions and international sales and distribution, shared the news before hundreds of communications students from different schools at the recently concluded 11th Pinoy Media Congress. The auditorium was filled with loud cheers as Raymundo showed trailers of these Asianovela hits.
First in line is KBS’ Love in the Moonlight, which airs in March on ABS-CBN. It stars Korea’s breakout loveteam Park Bo Gum and Kim Joo Yung in a funny and romantic story of a crown prince who falls in love with a young woman disguised as a eunuch. Love in the Moonlight is one of the most anticipated Korean dramas by Filipino Asianovela fans. The clamor is so high that lead star Bo Gum’s supposedly private and personal visit to Cebu recently was welcomed by screaming fans and even trended on Twitter Philippines.