January 23, 2017
By Thanussha Priyah
Globo was actively involved in the Latin American TV market. Raphael Corrêa Netto, Globo’s Executive Director of International Business, joined the discussion and highlighted the coproduction and partnership strategy of the international version of Supermax.
The television industry is in continuous search for innovative formats, genres, viewing models, and content production. In this scenario, new consumption habits and increasing offers drive the market, where original content can generate new opportunities and business strategies. To discuss the topic with important industry players, Raphael Corrêa Netto, Globo’s Executive Director of International Business, participated in the panel “Content Twists in Latin America”, which was moderated by journalist Nicolás Smirnoff.