January 27, 2017
By Thanussha Priyah
Mumbai – The Indian economy is comfortably cruising towards a digitally savvy generation. There has been a visible renaissance in every industry, and it is now upon the entertainment industry with varied avenues bringing the choicest options to the audiences’ fingertips. Driving the ongoing buoyancy, COLORS is all set to revolutionise the television viewing experience through the launch of India’s FIRST LIVE showcase of pure talent, Oppo Camera phones present Rising Star, supported real-time by a mobile application.
With LIVE viewer engagement at its core, Rising Star will feature 130 crore judges – the Indian populace giving them 79% control over a talent’s ability to become a haatho-haath Star. Produced by Optimystix Entertainment, Oppo Camera phones presents Rising Star will alter the television viewing experience starting 4th February 2017, every Saturday and Sunday at 9:00 PM on COLORS.
Oppo Camera phones present Rising Star is the ultimate battleground where only purity of content will be adjudged. By downloading the COLORSTV app, the viewers will be able to vote for their favourite voices tucked behind a ‘the Rising Star ki Deewar’ in real-time. And the possibilities are limitless; the gifted talent could be as young as 6 years old or even beyond 60 years, a band or even a duet. A carefully curated panel of experts, comprising of Shankar Mahadevan, Diljit Dosanjh and Monali Thakur, will be their guiding forces and mentors on Rising Star’.