January 27, 2017
By Thanussha Priyah
Singapore – AXN dominated 2016 ratings among English general entertainment (GE) channels in South East Asia, maintaining its lead as the top channel in the genre collectively in Malaysia, Singapore and the Philippines. Securing a 26 per cent share during full day programming, and a 28 per cent share during prime time (6pm-1am) among 22 English GE channels across the three markets, AXN was buoyed by a strong mix of reality and drama series including the return of top rated The Amazing Race Asia season 5, a re-imagined premiere season of MacGyver and season 2 of Quantico featuring Bollywood star Priyanka Chopra.
Last year, AXN reached over eight million viewers every month in Malaysia and was the most watched English GE channel in the country, with over 1.5 times the rating of its closest competitor. Viewers in particular were captivated by thrill of The Amazing Race Asia Season 5 ensuring the series consistently won its Thursday night timeslot in the English GE genre.
In the Philippines, Cash Cab Philippines, Asia’s only gameshow on wheels, fascinated AXN viewers as host Ryan Agoncillo quizzed unsuspecting passengers for prize money. The channel enjoyed the highest monthly reach of 3.8 million viewers among all English GE channels, and resonated particularly well with the affluent ABC1 audience as the highest rated English GE channel among them.