MTV launches new campaign

The new campaign focuses on safe sex awareness.

Awareness MTV New campaign youth


MTV is the universe of the young and has the final word on everything related to youth. This time around too the biggest, boldest and bravest youth channel  has launched a new campaign on World AIDS day with a message  #CoverbeforeLover. As a nation, we are obsessed with encasing everything around us in a cover- remote control, leather couch, car seats, bikes, cars, certificates, etc., but when it comes to covering up when it actually matters, we don’t.


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