Genre Update: Asian Content Channel

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Parent brand:
MediaCorp Pte Ltd
Sub or sibling brands:
Channel NewsAsia, Channel 5, Channel U, OKTO, Suria, Vasantham,
Channel 8
Ownership in Asia:
MediaCorp TV Singapore Pte Ltd
Senior executive for Asia:
Irene Lim, Head of Family Segment (Chinese)
Dr Chitra Rajaram, Head of Community Segment (Malay & Indian)

Channel description:

Channel U: A vibrant and informative entertainment channel with bold, enriching and inspiring content from Singapore and around Asia that embraces the aspirations of working adults in Singapore.

Channel 8: A 24-hour Chinese news and entertainment channel. It is the most watched homegrown Chinese channel in Singapore, enthralling its audience with high-quality locally produced and acquired programmes.

Vasantham: Launched on 19 October 2008, Vasantham is the channel of choice for the growing Indian community in Singapore. Its unique blend of innovative, informational and entertaining programming across genres appeals to both local and international markets for Indian programming. With 67 hours of transmission each week, Vasantham is the local Indian community’s source of prime-time news, information and entertainment.

Suria: Suria is the choice channel of the Malay community in Singapore. Since its inception in 2000, Suria, which means “sun” in Malay, holds the pulse of the Malay community in all its local programmes. From skillfully crafted dramas that become instant hits, to fun and entertaining variety shows, staged with top local and international artistes.

Scheduling policy:

Channel U: The Channel is focused on becoming the prime choice for informative entertainment content for young working adults. This combines thought-provoking local infotainment programmes that broaden one’s horizons, as well as the best of Asian entertainment catered to the tastes of the working adult.

Channel 8: Channel 8 provides a programming strategy catered to targeted demographic groups during fringe viewing hours and masstargeting strategy during primetime viewing hours. The primetime belts are consistent to build habitual viewing and reinforce the Channel’s branding. For example, Variety Programmes at 8pm, Dramas at 9pm and News at 10pm, with blockbuster programmes being planned for midyear and year-end.

Vasantham: Vasantham provides programming strategy for all ages. Starting with acquired programming from 3pm onwards flowing into local programming. Tamil News is stripped daily at 8.30pm followed by local infoed, variety and current affairs genres at 9pm. Back to back Drama time belt anchors golden prime time from 10pm onwards. Tamil and regional movies fill up most of the weekends.

Suria: Suria is a family entertainment channel that features multi-genre original content for all ages. The channel airs ad-supported general entertainment from 3pm – 12am on weekdays and Saturdays, as well as 10-12am on Sundays.

Distribution in Asia:

Channel U, Channel 8 and Vasantham are available only in Singapore. Suria’s original content is currently aired on ASTRO as well.

Key carriage agreements:

Channel U, Channel 8, Suria and Vasantham are Free-to-Air (FTA) in Singapore.

On-line, VOD, SVOD or mobile deals:

Channel U: Original programmes from the Channel and selected acquired titles are made available on Toggle, MediaCorp’s online platform which also offers simulcast content from its channels and selected videoon- demand. The service is available online, on smart phones, tablets and connected TVs, allowing viewers to stay engaged wherever they are.

Channel 8: Original programmes from the Channel and selected acquired titles are made available on Toggle, MediaCorp’s online platform which also offers simulcast content from its channels and selected video-on-demand. The service is available online, on smart phones, tablets and connected TVs, allowing viewers to stay engaged anytime, anywhere.

Vasantham: Vasantham programmes are available online for catch-up on Toggle. Suria: Suria is available on Toggle Catch Up and Toggle-It-First VOD

Recent and upcoming developments:

Channel U: The key Local Infotainment Belt offers a slate of informative programmes catered to young working adults. Titles such as Innocence Lost and Homeward Bound have received positive feedback from our viewers.

Channel 8: Chinese TV will celebrate its 35 years of drama productions in 2017 with a series of dramas, kickstart by the year-end blockbuster Hero in 2016. This heartwarming and inspirational drama brings together former and current actors, which chronicles the lives of three humble and relatable characters living in one of the oldest estate in Singapore – Dakota Crescent. An integrated campaign for our year-end blockbuster Hero will be launched to rally Singaporeans to share stories of the ‘heroes’ they wish to honour. Highly popular radio show Yu Jian Huang Cong, The Funniest Morning Show crosses over to Channel 8 as the four wacky hosts, Marcus Chin, Mark Lee, Dennis Chew and Chen Biyu, now tickle fans’ funny bones on TV.

Suria: Its annual music award show Anugerah Planet Music was carried across Singapore, Malaysia, Indonesia and Brunei attracting more than a million Malay-speaking audiences in the region.

Upcoming shows:

Channel U: Innocence Lost 2, Sherlock at Work, Your Thoughts Please, Food of Life, Going Miles Spreading Smiles

Channel 8: Hero, Mightiest Motherin- law, The Lead, Yu Jian Huang Cong Goes Channel 8

Vasantham: Masala (Long form drama), Iruvar (Long form drama) and Savaal Singapore 4 (Variety Gameshow)

Suria: Te:Ra Seh! 3.0, Manja, Menantu International 2, Siti K PO Show, Juara Memasak Teens

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