November 18, 2016
By Thanussha Priyah
Hanoi, Vietnam – In support of an ongoing commitment to save the world’s most endangered species, Discovery Networks Asia-Pacific announced the launch of an originally created public service announcement. Narrated by actor Edward Norton, the public service announcement will air on Discovery’s channels across Asia Pacific to help raise awareness and stem the illegal trade of endangered species products.
Discovery first revealed this public service announcement at the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) in September. It was part of a multiplatform campaign to raise awareness and reduce demand for illegally sold animal products. The call is for global communities to be more informed when making purchases. Ignorant buying unknowingly fuels the illegal wildlife trade as the desire to own something rare and unusual – from souvenirs and novelties to trinkets and fashion – has resulted in the poaching, slaughter and decimation of many animal species.