November 9, 2016
By Thanussha Priyah
Singapore – In a recent pay-TV study of viewer behaviours and lifestyle habits in Asia-Pacific, Scripps Networks Interactive found its channel portfolio significantly outranked its competitors in the food, home and travel lifestyle categories. The channels, which include Asian Food Channel, Food Network, HGTV and Travel Channel, have highly engaged audiences, who have an affinity for lifestyle brands and content. They are more receptive to advertisers, trusting the channels as an authority in the lifestyle ahead of other pay-TV networks.
The study, which was commissioned by Scripps Networks in Singapore and conducted by Kadence International, surveyed more than 4,000 respondents, 25-55 year olds who frequently watch lifestyle programming in Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam.