November 9, 2016
By Thanussha Priyah
Macau – The CASBAA Convention annual conference got underway at its exciting new venue, Studio City, Macau. This year marks the 25th anniversary of CASBAA which is dedicated to representing key players from the cable and satellite broadcasting industry under the motto ‘represent, inform, connect’. Today’s sessions looked at the deals being made in the industry today, as well as the tools to aggregate and measure audiences. As ever, content was hotly discussed, with a focus on how content is evolving in the digital age. Following opening remarks by Sompan Charumilinda, Chairman for CASBAA, Irwin Gotlieb, the Global Chairman for Group M, was first to take to that stage to discuss the changing nature, and measurement of viewing behaviours. He underscored how media will continue to play a role becoming more targetable, addressable and eventually part of the transaction process.
Oliver Wilkinson, managing director for Pricewaterhouse Coopers, provided statistics to illustrate that pay-TV is not dead, despite what the headlines say, and that it remains a primary form of entertainment. Doing deals in China was the topic for Bennett Pozil, EVP of East West Bank, who discussed the migration of content both ways as well as some of the pros and cons of doing business in China. Vivek Couto, Executive Director at Media Partners Asia, flagged the rise of digital players with the forecast that pay-TV growth would slow to about 3% as content providers looking to establish more direct to consumer offerings.