October 24, 2016
By Thanussha Priyah
The Next Boy/Girl Band, Talpa’s exciting new talent competition format, has recently been acquired by Golden Screen Production in Vietnam. The news comes shortly after the show’s finale in the Netherlands.
Says Maarten Meijs, Managing Director of Talpa Global: “From the very start of our conceptualising process of new formats, Talpa focuses on appealing to the appropriate target audience of a respective format. To appeal to a multitude of different audiences, Talpa has formalised the activation of our content. By offering a strong multi-channel experience across social media, viewers are turned into fans right from the start. The Next Boy/Girl Band gives these fans exactly what they want by offering the unique multi-channel experience millennial crave. We’re looking forward to working with Golden Screen Production to bring stellar content for TV and social to Vietnam.”
In this brand-new talent competition, two top record labels will take each other on to create the next boy/girl band. Starting off with the looks and moves, the talents must have what it takes to become part of the next pop phenomenon. But that’s not enough, in the next challenge they have to prove they can really sing because they’ll need the full package to secure a spot! The record labels keep looking for the biggest talent until the last moment.