October 17, 2016
By Thanussha Priyah
Keshet International (KI)’s Live interactive talent format, Rising Star has been licensed to Colors TV, Viacom18’s flagship brand in the entertainment space in India. With a view to launch by early 2017, this hour-long format will take up one of the prime time slots on the Channel. After Rising Star China which aired in 2015, India is going to be the largest Asian territory to produce a local version of the trailblazing talent show. More recently the show has been licensed in Cambodia and is due to air its second season in Indonesia (RCTI) this winter. Keshet International will distribute the finished Indian series internationally.
Gary Pudney, Head of Asia, Keshet International said, “We are beyond excited about bringing Rising Star to the Indian audiences. The nation is embracing technology more ferociously than ever before and, in partnership with our brilliant partners at Colors TV, we will be delivering prime time entertainment that satisfies viewers’ hunger to become more active and engaged viewers of high-end content.”