October 25, 2016
By Haridas K.
Trade body CASBAA is best known for its conventions where relevant industry issues are debated at length with experts who speak at the event. This year is no exception, in fact, Christopher Slaughter, CASBAA’s CEO explains, “We are very excited about this year’s programme, especially about some of the great speakers who are coming from outside our region, as well as those from closer to home. Irwin Gotlieb, Global Chairman of media agency Group M, is one of the most powerful men in advertising. California-based East West Bank has been deeply involved in arranging financing for China’s Hollywood spending spree, and Bennet Pozil has led the team that has put together more than US$1.8 billion in funding in recent years.
We’re delighted to have Chad Gutstein, CEO of Machinima, one of the biggest online multichannel networks. He’ll highlight how his content reaches the global community of gamers, including those in China. James Schwab is the Co-President of Vice Media. But long before, he was an advisor on some of the biggest media deals in the U.S. including Time Warner, Dreamworks, Sony, and Viacom, just to name a few. We’ve All the major players catering to Asia-Pacific’s ever-growing pay-TV base (cable operators, satellite, channels, IPTV, OTT and VR platforms, streaming service etc) are expected to pack their luggage and arrive at Studio City Resort and Casino complex in Macau for CASBAA’s 25th birthday party. Christopher Slaughter tells K. Dass what you will miss if you don’t make it to the party.
CASBAA, 25 years in the making got Thom Beers, the guy who created Monster Garage and Deadliest Catch for Discovery, and Ice Road Truckers and Ax Men for the History Channel, along with hundreds more hours of compelling TV. He’ll discuss content trends in a time of Peak TV.” With 2016 marking the 25th anniversary of both cable TV in the region and the inauguration of CASBAA, this year’s convention is set to underscore just how much the industry has transformed over the last quarter of a century. There’s no denying that increased broadband capabilities and the rise of digital disrupters has had a significant impact on the way content is now disseminated and consumed, forcing established industry players to urgently rethink their business models.
How are key industry players responding to these fast-paced developments? What lessons can we learn from the US and other markets? Who are the main players driving change in the Asia-Pacific region? How can we protect ROI in this brave new digital world? These and many more pertinent topics facing the industry right now will be discussed at the CASBAA Convention 2016. An impressive lineup of speakers from across the globe will convene at Studio City, Macau, to provide their perspective on industry developments as well as highlight what they are doing to future proof their operations for the years ahead. This year there will also be a spotlight on local operators with the ‘Operator Series’ bringing together local market telco and cable providers from across Asia-Pacific.
What is expected at CASBAA Convention 2016?
Christopher Slaughter: This year we are celebrating CASBAA’s 25th birthday, marking the Association’s founding in Hong Kong in 1991. Although cable and satellite TV certainly did exist in Asia prior to that period, the pay-TV sector really began to establish itself around the region in the early ‘90s. In addition, we have declared 2016 to be The Year of the Operator, recognising that cable MSOs, DTH service providers, IPTV operators, and OTT players all serve as the critical “last mile” link in the pay-TV value chain, connecting subscribers with all the fantastic content they demand. We’ve also moved the event to the Studio City Resort and Casino complex in Macau; our first convention to be held out of Hong Kong in more than a decade. We will be covering topics at the heart of the digital transformation of our industry, with global and regional overviews from PricewaterhouseCoopers and Media Partners Asia, respectively, and presentations from research companies like S&P Global Market Intelligence, Kantar, and Nielsen.