September 6, 2016
By Haridas K.
Australia – Women are better represented at senior levels of the subscription television industry than the national average, a new survey has found. Females represent 32% of board directors, 26% of chief executives and 34% of executives across the industry, according to data released for the first time by peak body ASTRA. The results are 6 to 11 percentage points better than national benchmarks.
“Women in subscription television have advanced at faster rates than those employed elsewhere in the economy, encouraging news for an industry working hard to develop female leaders,” said Australian Subscription Television and Radio Association CEO, Andrew Maiden.
“Having women as senior leaders is a priority for subscription television, not only for the obvious reason that talent is equally distributed, but also because diversity helps us commission content that is relevant and reflects our audiences,” he added.
ASTRA has pledged to release updated data every year. The data will be released at Tuesday’s annual ASTRA Women in Television Breakfast in Sydney, where Foxtel film reviewer Margaret Pomeranz, actor Marta Dusseldorp and Maggie Beer of Foxtel’s The Great Australian Bake-Off will discuss their television careers.