September 13, 2016
By Haridas K.
Australia – Australian pay-TV operator Foxtel has unveiled what it describes as a revolutionary new approach to pricing and packaging for IP-delivered subscription TV service, Foxtel Play. The move is designed to increase consumer choice and to break down traditional barriers to taking up Foxtel’s services.
Speaking at pay-TV trade body ASTRA’s 2016 conference, Foxtel CEO, Peter Tonagh shared plans to offer a new pricing model that features low cost entry points at prices that will be highly competitive with SVoD services, while still providing access to Foxtel’s superior content.
The new entry level pricing is set to launch in December and centres on a ‘bring your own device’ and ‘bring your own bandwidth’ model with IP-delivered entertainment brought to connected devices, such as a smart TV or laptop.
As part of the new IP offering, Foxtel will create five different entry level tiers to match viewers’ interests including two options for drama plus one option for lifestyle, one for documentary and one for kids. Beyond this, customers will also be able to take the sports tier and the movies tier.
Subscribers will have access to all linear channels in the tier along with all of the on-demand, catch up and library content available to that tier plus mobile access via Foxtel Go.