Amazon seeking sports rights

Amazon is joining a long list of companies seeking sport to drive their business.

Amazon BBC’s Top Gear IBC 2016 sports rights The Grand Tour US-centric sports

Amazon has emerged as a new player in the ever-competitive sports rights market, Bloomberg reported citing people with knowledge of the matter. The online retailer turned streamer is said to be seeking the rights to a wide range of sports with international appeal. These include the French open tennis championships, rugby, alongside US-centric sports including basketball and baseball.

According to Bloomberg, Amazon has stressed the importance of its Amazon Prime service, which already has a number of original dramas and The Grand Tour, a motoring show featuring the former presenters of the BBC’s Top Gear. It is available to those paying for its Amazon Prime speedy delivery service.

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