Japanese screen for the world

Known for its eccentric and fresh television content, the land of the rising sun is bursting with them in every prefecture. This June, Japan’s largest comprehensive trade show is back with six different ongoing exhibitions, specialising in various products, technology and services for the entertainment content business. By Megan Khaw.


Content Tokyo Japan Reed Exhibitions Japan Ltd Tradeshows/Events

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CONTENT TOKYO allows professionals in the TV entertainment content business to negotiate, network and discover inspiration and new ideas efficiently all in one place. The 6th edition of Japan’s largest comprehensive trade show will take place from 29 June to 1 July, uniting six exhibitions: Licensing Japan, Production Companies Expo, Content Solutions Expo, Advanced Content Technology Expo, Content Marketing Expo and the Creators’ Expo.

Last year featured 1,323 exhibitors hailing from 16 different countries and regions across Asia and the world. Over the course of the three-day trade show, the 5th edition of CONTENT TOKYO saw 30,511 visitors.

Licensing Japan is Japan’s largest exhibition for brand and character licensing, being the best place to seek characters and brand from across Japan, Asia and the world. Last year’s edition saw 164 exhibitors, expanding by 50% from the previous one. The Production Companies Expo brings together production companies of all genres such as animation, game, music and web content together, for the selling of content, co-production with partners and investors and production orders.

The Content Solutions Expo will showcase a wide range of exhibits for solutions in content creation, management, distribution and interaction. It will attract numerous professionals from every sector of the entertainment and media industry in Japan.

Gathering the latest, most innovative and quality solutions for the entertainment experience and interactive technology, the Advanced Content Technology Expo became the must-attend exhibition at CONTENT TOKYO in its first run last year. It allows for the sourcing of technology-related entertainment content.

The Content Marketing Expo was also launched last year, providing a platform for professionals to get Japanese screen for the world advice on the trending content marketing from Japan and Asia. It brings together solutions for content marketing, such as graphics, web pages, podcasts and videos.

In its fifth year running, the Creators’ Expo is a dynamic one with content creators such as authors, cartoonists, illustrators, photographers and game developers promoting themselves to the attendees of CONTENT TOKYO. It provides a great base to source out creative skills and content partners.

CONTENT TOKYO will also feature dynamic conferences talking about the changes in the content markets and more. Last year’s conference saw 7,653 people in attendance, with 39 sessions being held. One of the keynote sessions last year featured director of Rhizomatiks, Daito Manabe. He shared examples of the latest and most innovative ways to incorporate advanced content technology with live performance, such as dancing, linking movements to cameras, drones, lighting and visual effects.

This year’s conference will talk about the secrets to making attractive content. David Lee of Netflix will discuss the useful factors for making original films and also Netflix’s objectives for its Japanese and Asian markets. PIXAR camera operator Sandra Karpman will reveal how the world of PIXAR is created through different camera techniques and director of hit movie Attack on Titan Katsuro Onoue will focus on speaking about SFX and VFX.

CONTENT TOKYO 2016 is expected to receive a record of 1,530 exhibitors covering all genres, from music to technology in expression. Exhibitors are content creators, production companies and companies looking for solutions in the content business. Event organiser Reed Exhibitions Japan Limited forecasts 38,000 professional visitors of the content industry for CONTENT TOKYO this year, gathering from across Asia and the world. TVAplus



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