February 18, 2016
By Haridas K
NBCUniversal Brand Development Group today announced the appointment of Black White Orange as its licensing and merchandising agent in India and South Asia. Under the agreement, Black White Orange will manage licensing for NBCUniversal’s expansive portfolio, including major franchises such as Illumination Entertainment and Universal Pictures’ Despicable Me, as well as Universal and Amblin Entertainment’s Jurassic World and Universal’s Fast & Furious; upcoming films like Illumination and Universal’s The Secret Life of Pets; and classic films from the studio’s library, including Back to the Future and Jaws, amongst others. The latest installment in the Fast & Furious franchise, Furious 7, currently ranks as the highest-grossing Hollywood film ever in India, with Jurassic World ranking No. 2.
As NBCUniversal enters into the Indian and South Asian markets for the first time, Black White Orange will unleash each film’s potential in the form of authentic licensed merchandise such as apparel, toys, stationery, gifts, novelty, back-to-school, home décor, innovative non-traditional categories and more. Black White Orange will establish, grow and expand NBCUniversal’s business in India, as well as in Sri Lanka, Bangladesh, Nepal and other South Asian markets. Black White Orange, which launched in September 2015, has also signed with leading brands like Sesame Street, YouWeCan, The Emoji Company and bCreative.