March 31, 2015
By Puteri Nur Emilia Bte Samian
Beijing, China − Irdeto announced its latest anti-piracy success with partner Alibaba Group, one of the world’s largest e-commerce companies, where over 5,000 online advertisements for pirate devices from 71 manufacturers and suppliers on Alibaba.com were identified and taken down in one month.
The rise of illegal devices being manufactured in and distributed from China has contributed to an overall increase in pay media piracy. To combat piracy in China and around the world, Alibaba Group has been working closely with Irdeto since 2013 when a Memorandum of Understanding (MOU) was signed to formally support and reconfirm commitment to anti-piracy initiatives on the Alibaba Group e-commerce platforms.
The pirate devices receive content via Internet servers that are typically hosted in jurisdictions where it is difficult to enforce intellectual property rights. Therefore, addressing the problem at source and preventing the supply of these devices proves to be an effective deterrent to the pirates and ensures that the rights holders get paid for the content they own.