April 24, 2014
By Sarah Jane Lim
Bali, Indonesia – Viacom International Media Networks (VIMN) Asia, a division of Viacom Inc., announced on April 23 that it has entered a collaboration with SMIT, a specialist in conditional access module (CAM) manufacturing based in China. My Nick Jr., a first of its kind user-personalised edutainment programming service that allows parents to curate and customise their children’s multiplatform linear viewing experience around 11 educational themes, will be launched in China by both partners – marking the first time in the world that My Nick Jr. will be delivered as a dedicated over-the-top (OTT) service. This collaboration also signifies the inaugural introduction of My Nick Jr. in Asia following successful debuts of the service in France and the UK, and an announced launch in the U.S.
Announced at the Asia Pacific Operators Summit (APOS) in Bali, My Nick Jr. in China will be available to subscribers of iVmall, an OTT Internet video service platform operated by Shenzhen Video Mall Network Technology Co. Ltd, a subsidiary of SMIT. iVmall will run China’s first completely paid subscriber model for an Internet video service and is expected to roll-out My Nick Jr. as part of iVmall’s commercial launch by middle of 2014 via iOS and Android apps and a dedicated website.
Xueliang Huang, Chairman and CEO of SMIT Corporation and Bob Bakish, President and Chief Executive Officer of VIMN
My Nick Jr. in China will feature hundreds of Nick Jr. episodes, including titles such as Dora the Explorer, Go, Diego, Go!, Team Umizoomi and Ni Hao Kai Lan. The advertisement-free personalised programming service allows parents to create a customised My Nick Jr. profile and schedule for their child, according to their child’s age and gender, and 11 educational themes identified within the programmes in Nick Jr.’s extensive library of preschool content (e.g. Problem Solving, Math, Language and more). My Nick Jr. also constantly adapts to the preferences of each child, who may at any time use the app to rate each episode. The partnership with SMIT also marks the first time that My Nick Jr. will be offered in two languages in one market, providing parents the option to set their children’s viewing experience to English or Mandarin. Additionally, parents may choose desired viewing durations, can be sent email ‘report cards’ summarising what their children have watched and which topics have been covered within the viewed episodes, and use the shows for discussions with their children.