Ringo Chan Senior Vice President, Turner Content Solutions Content from two key genres is selling very well for Turner: kids and actuality. Cartoon Network and truTV are particularly hot. From Cartoon Network the two Ben 10 tele-movies – Ben 10: Race Against Time and Ben 10: Alien Force are very popular. Based on the first two of the Ben 10 series, they currently fit in line with the promotion of our October 10 premiere of the new Ben 10 Ultimate Alien series: the third instalment from this hit series. From truTV, The Smoking Gun Presents is very successful. With production now in its ninth season, it has laugh-a-minute humour, making it universally appealing. It’s the same story for World’s Wildest Vacation Videos, which is selling equally well. This MIPCOM we are very excited to introduce our new foreign language offerings. We will have the full library of Korean reality programs from QTV, our joint venture channel in Korea, including a host of the country’s high-rating entertainment shows such as Yes, Chef!. From Japan, we have brand new HD shows from Turner’s Japanese channels Tabi and MONDO TV. We expect the MONDO:ism branded documentaries, featuring some of Japan’s most unique and quirky subject matters, will be especially popular. These, along with our new Hindi hits, highlight the diversity of original content Turner offers from across the region. We also expect CNN’s new monthly feature shows – icon, CNNGo and Edit Room, to widely appeal to buyers. Icon and CNNGo are two programs that will expect a strong and sound following. icon takes viewers on a journey into the worlds of arts, architecture, literature, photography, dance, music, fashion and design examining how classic cultural icons have influenced new trends and ideas and looking at new icons in the making. CNNGo features a unique take on global destinations, bringing views from genuine insiders on what gives dynamic cities in Asia and beyond their distinctive buzz. Edit Room looks at the news agenda through the eyes of famous people and celebrities answering questions like what stories have been important to them and affected them the most. We are not noticing any stand-out trends in the market at the moment. However, good kids’ programs continue to be in strong demand across all markets for Turner Content Solutions. Despite the current economic climate, Turner Content Solutions is performing very well this year. We expect this to only get better, with more to offer from CNN on feature shows and branded Cartoon Network block opportunities currently being discussed in new markets. Patrick Schult CEO, FremantleMedia Asia As far as formats go, Got Talent is the biggest news in Asia this year. From India to China to Indonesia and soon to be Thailand, the great stories and talent uncovered have been broadcast across the region. Got Talent is the first entertainment platform to allow participants to enjoy global attention with viral clips circulating around the world. Games Shows are also back and have been selling prolifically across the region. Along with Got Talent we expect X Factor to make a big impact in 2011. We have the big entertainment formats of Got Talent, X Factor and Idols which are the most popular formats globally in this genre. We will also be presenting a new Japanese Game Show called Face It, from the same creators as the smash hit Hole in the Wall which continues to air in a number of Asian markets. No especially unique trend has surfaced this year – although we have seen a renewed interest in classic game shows which are being valued for their ability to fill a schedule in an economical fashion and also more importantly continue to pull in strong audience numbers. Got Talent has also been a popular property in Asia this year, with a Thai version to be screened soon and the format is taking China by storm. 2010 has been a record year for FremantleMedia in Asia. The breadth of our business has grown as we see more of our content reaching audiences across the region. Our producers are clocking up more air miles than ever before as they travel the region working with our partners to optimize the success of our shows. James Ross Regional Director, ITV Studios Global Entertainment ITV’s biggest shows in 2010 include Four Weddings, 18 to Life, Murdoch Mysteries, Britannia High, Agatha Christie’s Poirot, Hell’s Kitchen, The Prisoner, Sherlock Holmes, Planet Science, Dancing on Ice and Pocoyo. We have a very broad catalogue which includes Drama, Movies, Documentary, Entertainment, Reality and Children’s programming, and we have seen great interest in titles from all of the genres. MIPCOM 2010 sees new seasons of some of our biggest shows from the US, and these will include Gordon Ramsay’s Hell’s Kitchen, and Four Weddings. Plus we have new series of Come Dine With Me and I’m a Celebrity (Get Me Out of Here). On the drama side we have Trevor Eve starring in a new version of Bouquet of Barbed Wire, new series of Murdoch Mysteries, Miranda, and 18 to Life, and a new comedy White Van Man. Plus a range of new documentary titles encompassing human, scientific, and environmental topics. While there is continued growth in sales of finished programming of all types, especially with the advent of a slate of new channels, there is also growing demand for localised programming across the region, which has boosted interest in ITV formats. China, India, Indonesia, and Korea are some of the strongest for growth in this area. ITV, as you may know, has been the starting point for many of the world’s biggest entertainment shows, and we are seeing particular focus on some of our key formats such as Come Dine With Me which is now made in 34 countries. Also, Dancing on Ice, The Krypton Factor, I’m A Celebrity (Get Me Out of Here), Four Weddings, My Ugly Best Friend, and Saturday Night Takeaway. Quiz shows such as The Chase and Catchphrase, and factual formats like 60 Minute Makeover and Million Dollar Traders are also attracting a lot of attention. ITV sales in 2010 have grown very well, and at a faster rate than last year. On the whole it seems like revenues at many broadcasters have recovered and we have seen a resulting boost in acquisition and production budgets, although sentiment continues to be cautious. We are optimistic for the final few months of this year, and the start of 2011. Yukihiko Amagi Executive Vice President of NHK Enterprises, Inc Recently, NHK’s drama is doing well in the international market, especially our year-long historical drama series such as ‘Princess Atsu’ which became a big hit in Taiwan, and ‘Heart of a Samurai’. This year’s series is ‘RYOMADEN-The Legend’, a drama about Japan’s most popular historical figure who pushed feudal Japan to change into a modern nation. Starring Masaharu Fukuyama, Japan’s top musician and one of the most popular celebrities as the main character Ryoma, the drama is constantly attracting many viewers in Japan and we are confident that the drama will also succeed internationally. We’ll be bringing to MIPCOM Discover Science (26×14min), a brand-new science experiment program. Presented with stylish images and unique and big experiments, Discover Science will capture anyone’s rapt attention. All footage of the experiments are real; no CGI. The enigmatic ‘Experiment Rangers’ (not talking heads) lead the program and even venture to use their own bodies as tools to conduct the experiments. As they repeat trial and error attempts, the Experiment Rangers demonstrate the physical laws of nature. Through their successes with these large-scale experiments, this series will surely allure a wide range of audience, from elementary schoolers to adults, into the fun and depth of science. We have managed to close an output deal with one of our promising clients in Vietnam this year. They are aggressively introducing Japanese pop culture by planning to organize events related to Japan and broadcast NHK’s infotainment/lifestyle programs. As we cultivate the Vietnamese market hand-in-hand with our clients, we are anticipating growth in demands of Japanese programs in the future. After the economic downturn, we experienced severe fall in terms of sales worldwide. However, there were increase in demands to license dramas and other entertainment programs especially in South East Asia. Alejandro Toro Sales Executive for Asia and Africa, Caracol TV Our hottest shows sold in Asia have been The Mafia Dolls, The Swindler, Gabriela and Luna, the Heiress. This MIPCOM we have several new exciting telenovelas and series such as: Mariana & Scarlett (120 x 1), Family Secrets (120 x 1), Land of Love (40 x 1) The Cartel 2 (50 x 1). Countries that were not normal buyers of telenovelas such as Vietnam, Thailand and Korea are now acquiring telenovelas and countries that were normal buyers like the Philippines and Malaysia have decreased their buying pace of canned products, they are now producing more local dramas. The crisis in 2009 did not affect our sales in Asia. Despite the small decline in the interest of different clients in acquiring telenovelas in 2010, this did not affect our sales budget. Kwon Oh-Suk Director, Content Business Department, KBS World The latest drama Bread, Love and Dreams, which is on air in Korea is the most popular in overseas market owing to the high ratings (more than 40 percent). It is already sold or in sales progress in Japan, China, Hong Kong, Taiwan, Singapore, Malaysia, Thailand, Vietnam, and Cambodia. It is expected to be sold continuously after broadcasting is finished in Korea, which will make a considerable sales volume in total. New drama The Fugitive: Plan B, SungKyunKwan Scandal, documentary Wildlife Architect are our main programs at MIPCOM. Also we are planning to market formats of game shows. The main sales trend is being maintained as usual. Japan is still the biggest market, and Taiwan, China, the Philippines, Thailand are also sizable. In Taiwan, sales volume had decreased somewhat since 2006, but it has recovered from last year. We analyze this is due to the competitiveness of KBS programs and preference for KBS programs of Taiwan viewers. Japanese buyers emphasized great importance on the leading actors/actresses in the past, but they also consider the stories and organizations as well. Fortunately, there is not a big hit in sales volume due to high competitiveness of KBS programs. But in Japan, where it has been affected seriously by the financial crisis, the average sales price has somewhat fallen. This is because DVD sales market which takes a great portion has decreased dramatically. KBS makes an effort to recover the losses in other markets such as DVD rental market and digital content market. Arturo Casares Cortina Advisor for Asian Countries, Televisa Internacional Dear Enemy was sold this year in China and we’re waiting for the broadcasting time. In terms of stories we have a very interesting pipeline for local adaptations that I hope can be made public soon. We are bringing to MIPCOM exciting new shows to cover all kinds of audiences. Specially this year we will be promoting Double Identity, Fill Me with Love, Wild Heart, Curse by the Sea and A Woman of Steel for the region that I handle. The digital conversion is changing the landscape of content consumption especially in more developed markets like Japan and Korea. The region in general has experienced a very steady growth and I believe it will follow this trend this year. China and Vietnam’s ad market is booming and that can be reflected in the content demand. Asia was affected by the crisis but has responded better than the West in terms of economic recovery so the impact has slightly affected local production and encouraged the buying of finished products. Michelle Wasserman Head of International Distribution, Programming, Formats & Production Services, Telefe International The success of our romantic comedy The Successful Mr. and Mrs. Pells in Vietnam made possible the entrance and arrival of new productions to this booming territory, such as Taking Lives, The Resistance, WAG´s, love for the game and Legacy of Passion, that were taken by Vientamese Broadcasting Corporation. We hope to repeat the same model of success for this romantic comedy (Pells) which will launch soon on Philippines prime-time with GMA Network and has also been optioned as scripted format in China by Idea Asia Media. Finally, taking advantage of its presence in the area, we can definitively crown our innovative title The Magic Hands, which was sold as a multi-platform alternative, everywhere in the continent: China, India, Hong Kong, Korea, Malaysia, Thailand. We’re very confident that our entertainment formats such as Just in Time and 3,2,1 Let’s Win – with the ones we are currently advanced in China and India – will continue conquering more Asian territories during MIPCOM. In addition, we will also be introducing at Cannes our new classic telenovela Secrets of Love, and the second season of our entertainment format Just in Time, with new games and innovative challenges always related to time calculation. Finally, we will be presenting to our Asian friends our new modern telenovela for prime-time called Cain & Abel. We can affirm that there exists a generalized trend for the local productions, still in traditionally buying countries of ready-made. Nevertheless, we think that the scheme of acquisitions will still be kept in the area. We perceive that clients are more selective and precise in their research for acquisitions. As strategically planned, we hope to keep growing in the next months in an area whose potential is unpredictable and unlimited. We face an incredible opportunity to approach clients with original programs and flexible alternatives with the guarantee of Telefe’s consolidated experience in Asia. Xavier Aristimuño VP of Sales and Business Development in Asia, Telemundo Internacional The hottest selling show in Asia this year has been Where is Elisa? which has been sold as a format in Turkey, Indonesia, and Philippines among other countries. Furthermore, in Asia we are in the process of negotiations with Malaysia, Japan, Korea, and Vietnam. The story written by Pablo Illanes won ‘Best Soap Opera’ at the 2010 Banff World Television Festival Rockie Awards and has been nominated at the Seoul Drama Awards and Rose D’Or. The US Hispanic adaptation called Missing became Telemundo’s highest rated telenovela with an average since its debut of 955,000 adults 18 to 49 and nearly 1.6 million total viewers and the Chilean version was the #1 show in the country throughout its entire transmission achieving 57 ratings points during its final episode. We will be bringing several exciting shows this year to MIPCOM including Behind Every Woman, The Clone, Falling Angel, and Beautiful, but Unlucky among others. With a sophisticated level of production, writing, and acting, Behind Every Woman is a fusion between series and telenovela that portrays the lives of contemporary women. In Mexico, The Clone has become the leader of its time slot throughout its entire transmission, achieving an average of 32 percent market share to date. Falling Angel, sold in more than 70 countries, has positioned itself as the leader of its time slot in more than 15 countries including Venezuela, where it has reached more than 50 percent market share. Beautiful, but Unlucky, a Cinderella like story, has also accomplished outstanding results worldwide. In Spain, the telenovela starring Danna García and Segundo Cernadas achieved an average of 20.9 percent and 2,128,000 viewers throughout its entire transmission Recently, markets such as Singapore, Korea, and Japan have demonstrated an increasing interest for the leading productions of the telenovela genre. Telemundo’s new titles in HD have become very appealing to many of these territories in Asia. There is also a high demand for formats, although Telemundo’s produced versions have such a high production value, talented acting, and skillful directing that there is a continuous interest for produced versions. We also continue to witness an impressive growing interest for new digital platforms such as IPTV and mobile. In light of the current economic climate, fortunately our sales have not been affected. Dr Christopher Chia CEO, Media Development Authority We have a strong representation from Singapore companies in animation and 3D stereoscopic content, in line with the Media Development Authority’s theme at the market this year. Among the slew of TV and animation titles that our companies are bringing up are The Dream Defenders; Mr Moon; Silly Bitty Bunny and Rob The Robot. The Dream Defenders is the first 100 percent Singapore-created and Singaporeowned 3D stereoscopic animation TV series, that is created and produced by Singapore talent. This action-comedic series chronicles the thrills and spills of a pair of twins, who are average teens by day, but dream monster control extraordinaires who fight nightmare monsters that lurk in the minds of dreamers everywhere. Every episode is a mix of excitement and appeal, complete with high-tech gadgetry, quirky villains and investigative moves. Mr Moon (HD) by Skaramoosh (UK), Title Entertainment (Canada) and Sparky Entertainment (Singapore), is an animation series on the adventures of Mr Moon, his Supafast Moon Rocket and best friends Silva and Gold Star, as they zip around and explore the galaxies. Silly Bitty Bunny (HD) by Planet Nemo (France), CarpeDiem Film & TV (Canada) and Scrawl Studios (Singapore), is based on the title published by Les Editions Hachette. Each episode focuses on ‘first times’, as experienced by the titular here – key moments which are difficult and exhilarating, and the hallmarks of growing up. Rob The Robot (HD) by Amberwood Entertainment (Canada) and One Animation Pte Ltd (Singapore) transports children to amazing planets and encourage young viewers to explore and have fun. Lanny Huang General Manager, Playboy TV Asia and Japan Our recent hottest-selling shows into Asia include our erotic magazine shows 69 Sexy Things To Do Before You Die, Sexcetera and e-Rotic. We are bringing Short Stories (10 x 30’) and Jazmin’s Touch (13 x 30’) to MIPCOM. For Short Stories, these highly sensual stories go through a wide range of genres (comedy, suspense, drama and friction) each having its own surprising and sensual finale. HD shows are in strong demand, especially in South Korea, Japan, Taiwan and Hong Kong. Our Asian buyers are now more selective with the acquired programs and cautious with their acquisition budget. For VOD sales, it is more effective to sell HD and the SD versioning of the same title to maximize the revenues from their IPTV VOD platform. Ling Sze Gan Regional Director, Content Sales, AETN International There are a number of series from the AETN International across a range of genres that are selling well throughout Asia. From our history catalogue, we’ve had a lot of interest in our new acclaimed series America the Story of the US, as well as in Dog Fights. Criss Angel Mindfreak, now in its sixth season continues to capture audiences around the region. Other top sellers include The Universe, Modern Marvels, Life After People and Monsterquest This MIPCOM will be a major market for AETN as we expand our catalogue into some new genres, offer our first 3D program, and begin selling programs from the Lifetime catalogue. We’re really excited by the new series we’ll be launching at MIPCOM. Leading the line-up is IRT Deadliest Roads, a new character driven series that is a spin-off from our hit Ice Road Truckers. The first season of the series takes place on the treacherous mountain roads in the Himalayas. We will also have a new documentary feature film, The Tillman Story, which is in the midst of a theatrical run in the US. The movie is about the cover-up by the US military of the death of Pat Tillman, a former US professional football player who walked away from a lucrative career to serve as an Army Ranger. Another new series we’re launching is our first competition series, Top Shot, where some of the best marksmen in the US compete against one another to see who is the best sharp shooter. We also have a new BIOGRAPHY episode, Mel Gibson: The Rise and Fall of a Hollywood Icon. Finally, we are bringing back a new season of our mega-hit series, Pawn Stars, the #1 non-fiction series on pay-TV in the US. We’ve had a very strong year in South Korea, Thailand, Hong Kong and Japan this year, and we see increased business coming from Vietnam and Taiwan. As for trends, more and more broadcasters are asking for HD content, and AETN is well positioned to serve our clients’ needs in HD. AETN made a commitment several years ago to produce nearly all its content in HD and as a result we’ve built a vast library of HD content across a number of genres. We’re also seeing increased interest in military content from broadcasters in North Asia, such as South Korea and Taiwan. Our clients are also making enquiries into 3D programs, specifically Japan and South Korea. AETN will have its first 3D program available at MIPCOM – an episode from our hit series The Universe. Asia has bounced back from last year’s financial crisis very quickly, and most broadcasters have recovered. AETN was not impacted too badly by the crisis. In fact, we are on pace to deliver double digit growth this year.
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